Location: Gurase Valley, Azad Jammu and Kashmir, Pakistan Start Date: End Date: Status: Ongoing The rural women of Azad Jammu & Kashmir (AJ&K) actively participate in the production of Kashmiri arts and crafts, but face significant hurdles in maximizing a return on their efforts - for themselves as well as their families and communities. The CSP believes that generating and revitalizing rural economies through community participation is the key to development at the grass-root level. The CSP's Pehran Project is a direct result of this belief. The project is a grassroots, pilot program designed to enhance the ability of the rural women of Gurase Valley to produce higher quality handmade Kashmiri cultural arts and crafts and market them more effectively. The Pilot Program is running for 12 months and train 400 women in knowledge of how to
- maximize the quality of their arts and crafts
- establish a Gurase Valley "brand"
- increase the visibility and value of their products